Eleni Sommerschield - Empowering the Real Estate Creator Universe

Should proptech be defined as a technology that solves a problem in the real estate industry? What made programming easier for Eleni than learning to read and write English? Why is computer science considered a creative science? What were the challenges of often being the sole female student in computer science classes? How did Eleni convince her father to switch from investing in commercial real estate to residential real estate? What was so attractive about the opportunity to join Wise Agent? Why was starting a mentorship program for young developers at Wise Agent so fulfilling for Eleni? Why is understanding the economic incentives of stakeholders so important for developers and product managers? How does Eleni differentiate between programmers and software developers? Why is there so much churn in the real estate agent industry and how might better training reduce this? Why hadn't a platform for real estate creators been created before OnTrack Agent? What are the challenges with rebuilding a platform from the original technology it was built on? Why are service businesses so difficult to scale? What makes digital rights management a huge challenge for real estate creators? Why is solving the demand aggregation side of the real estate creator marketplace part of OnTrack Agent's magic sauce? What makes video content so powerful for real estate creators? Why do real estate agent entrepreneurs need to learn such a diverse skill set to successfully run their business? What can be done to further promote women entrepreneurs and leaders in proptech?

Elenis Sommerschield - CEO of OnTrack Agent, joins Proptech Espresso to answer these questions and discuss how her mother's encouragement convinced her to pursue a degree in computer science instead of dropping out of university and going to culinary school

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