Ajay Pondicherry - Social Charging Your Real Estate Leads

Why has omnichannel marketing not been as successful within real estate as in other industries? Why have real estate agents historically resisted adopting new technologies into their businesses? How has the elongate sales cycle of real estate been a challenge for lead nurturing for agents? What are the emerging opportunities for social media marketing for today's real estate agent?

Ajay Pondicherry - co-founder and CEO of Block Party, joins Proptech Espresso to answer these questions and explain how his e-commerce background provides a unique perspective for addressing opportunities in real estate.

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